Vini e Capricci
The year 1984 marked Abraham’s humble beginnings as he embarked on his first business venture. In 2013, Abraham expanded his operations into Xewkija by opening a new retail outlet focusing on gourmet food and beverages. This innovative test concept was introduced under the brand name Vini e Capricci and reflected Abraham’s passion for choice delicacies and fine wines. In 2017, Abraham went on to become a direct importer of a high percentage of the products found today in the company. By the following year, Abraham’s vision for Vini e Capricci led him to refurbish the concept with exciting additions to the existing areas. The deli was extended by an impressive 15 metres. Along with a butchery, a demonstration kitchen, and the in-store cafeteria, clients could enjoy a new concept in dining at the Vinoteca, as well as indulge in the lounge dedicated to the appreciation of the digestif. And so, in 2018, the complete Vini e Capricci concept was launched.
Inspiration came mainly from Italy, through ideas encountered on holidays or business trips. A wish to design a one-stop shop where clients buy their produce, but also have the option of staying on to enjoy the goods within the food emporium.